Elektra Commerce — replatforming and organic growth

Full rebuild of Elektra's e-commerce platform with headless architecture, +180% organic traffic in 6 months.

Context

Elektra Commerce ran on a slow legacy platform, hard to iterate and penalized on technical SEO. Goal: full rebuild without losing rankings and with a measurable conversion rate boost.

Solution

Migration to a headless stack: Next.js App Router as frontend, Sanity as headless CMS, Algolia for search, Stripe for payments. SSG + ISR architecture with edge cache and optimized images.

Results

In six months: +180% organic sessions, LCP from 4.2s down to 1.4s on mobile, conversion rate from 0.9% to 1.46%. Zero ranking loss during migration thanks to 1:1 redirects and preserved schema markup.