SEO
April 15, 20267 min
Technical SEO in 2026 — why Core Web Vitals matter more than ever
An engineering guide to the relationship between perceived performance, ranking and revenue. Data, benchmarks and concrete actions.
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Ideas, frameworks and strategies for modern digital.
Lead Generation
April 2, 202610 min
The website that generates leads — how to turn your business site into a qualified contact machine
A business website is not a digital brochure. It is a client acquisition system. Here's how to design, optimise and measure it to generate B2B and B2C leads continuously.
Read articleArchitecture
March 20, 20266 min
Headless vs monolith — when does migration really make sense
Not every project needs to go headless. An honest decision framework to understand when the cost of complexity is worth the benefit.
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March 10, 20269 min
Local SEO in 2026 — how to get your business to the top of Google Maps and local searches
A practical guide to local SEO and geographic ranking on Google. Strategies for professionals, shops and SMEs that want to dominate searches in their area.
Read articleLead Generation
February 18, 20268 min
How an interactive calculator can multiply your website's leads (even in technical sectors)
Calculation tools and interactive sizing tools are the most effective lead generation strategy in technical, systems and energy sectors. Here's why they work and how to build them.
Read articleTechnical SEO
January 22, 202611 min
10 SEO mistakes that are destroying your organic traffic (and how to fix them)
The most common SEO audit always reveals the same technical and strategic errors. Here are the 10 problems penalising websites in 2026 and the concrete solution for each one.
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