ETF Impianti — Full digital ecosystem for the HVAC & systems sector
An integrated project covering website, brand identity, lead generation and a photovoltaic sizing tool for a B2B systems company.
- Qualified leads/month
- 4×
- Organic traffic
- +280%
- Conversion rate
- 8.4%
Context
ETF Impianti is a company specialising in systems for residential and industrial sectors. Before the project, their online presence was fragmented: an outdated website, no lead generation strategy, inconsistent communication materials and zero visibility in local and industry searches.
The goal was to build an end-to-end digital ecosystem capable of generating qualified contacts on an ongoing basis, supporting the sales team at trade fairs and positioning the brand as a reference point in the sector.
Solution
New website and brand identity
We fully redesigned etfimpianti.com with a conversion-oriented architecture: SEO-optimised service pages, product sheets with technical specifications, a download area for catalogues and certifications.
At the same time we developed a complete brand identity system: logo, colour palette, typography, templates for presentations, product catalogues and trade fair materials — all coherent with the brand's technical and reliable values.
Catalogues and trade fair materials
Production of technical B2B catalogues in digital and printable formats, designed to be updated internally by the team. Stand graphics and print materials for industry trade fairs (roll-ups, brochures, folders), with a visual system derived from the brand identity.
Photovoltaic sizing tool for lead generation
The most strategic piece of the project: development of an interactive photovoltaic sizing calculator integrated directly into the website. The user enters their system data (energy consumption, available surface area, orientation), the tool calculates the recommended system size and estimated savings — and at the end requests contact details to receive a detailed quote.
The funnel transformed an informational visit into a warm lead already qualified by system type and geographic location.
SEO and geo-SEO
SEO architecture built around commercial and navigational intent keywords in the systems sector. Localised landing pages for key provinces, Google Business Profile optimisation, vertical link building in the construction and renewables sector.
Results
Within 12 months of full activation:
- +280% organic sessions compared to the previous period
- 4× qualified monthly leads through the photovoltaic tool and contact forms
- 8.4% conversion rate from tool sessions to quote requests
- Consolidated presence in the top 3 positions for key provincial keywords
- A reusable trade fair system ready for subsequent editions