Sendo Italia — Advanced SEO, Geo-SEO & heat pump sizing tool
Technical and local SEO strategy for sendoitalia.com combined with an interactive heat pump sizing calculator for qualified lead capture.
- Top-3 positions
- +120
- Organic traffic
- +340%
- Tool leads
- +5× YoY
Context
Sendo Italia operates in the renewable energy and air conditioning systems sector, offering a range of heat pumps for residential and commercial use. The market is highly competitive and dominated by established brands with large budgets.
The challenge: build a solid organic presence on a relatively young domain (sendoitalia.com), scale national and local SERPs rapidly, and convert traffic into qualified leads through tools that deliver real value to the user.
Solution
Audit and SEO architecture
We conducted a full technical audit: complete site crawl, URL structure analysis, Core Web Vitals assessment, duplicate content identification and canonicalisation review. The information architecture was redesigned around three main thematic clusters — pump types, installation and incentives, energy savings — with strategic interlinking.
Technical SEO
Technical improvements: forced HTTPS migration, critical font preloading, image compression with WebP/AVIF format, lazy loading, Product, FAQPage and LocalBusiness schema markup, dynamic XML sitemap, hreflang for international versions.
Geo-SEO and local coverage
A geo-SEO strategy built on 30+ pages localised by region and province, optimised for queries like "heat pump [city]" and "heat pump installation [province]". Each page integrates local data, a map embed and an area-specific CTA.
Google Business Profile optimisation with periodic posts, updated hours, review management and professional photos. NAP consistency verified across all major local directories.
Heat pump sizing calculator
Development of an interactive heat pump sizing calculator: the user enters the property's floor area, climate zone, existing system type and time-of-use tariff. The tool returns the recommended pump size, an estimated annual energy saving and the applicable Conto Termico or Ecobonus incentive.
At the end of the calculation, the user can request a personalised quote — converting an informational intent into a warm commercial lead with technical data already collected.
Link building and domain authority
Vertical link building campaign: guest posts on renewable energy, energy efficiency and construction sector sites, editorial partnerships with trade portals, press releases on regulatory topics (Conto Termico updates, Superbonus changes). Domain Authority grew from 12 to 31 in 18 months.
Results
- +340% organic traffic in 18 months
- 120+ keywords ranking in top 3 in national and local searches
- 5× leads generated by the tool compared to the previous year (YoY)
- Stable first-page presence for the main product-oriented searches
- Domain Authority: from 12 to 31