Trakni — Brand identity, technology consulting and sourcing for GPS tracking

Context

Trakni is a Moroccan platform that locates vehicles in real time. It serves anyone who runs vehicles for work, from car rental, taxis and ride-hailing to buses, trucks, company fleets and couriers, as well as private owners. Alongside tracking, it offers management tools such as digital contracts, quotes and invoices.

A business like this doesn't run on software alone: it depends on the tracking devices installed in the vehicles. Choosing the wrong hardware and the wrong supplier means higher costs, reliability issues and a service that's hard to sustain. Trakni needed a partner that could work across three fronts at once: the brand, the technology choices and the supply chain.

Solution

Brand identity

We built the Trakni brand identity: a visual system suited to a technology service that has to convey reliability and control to the people who trust it with their vehicles.

Technology consulting

We supported Trakni on the technology choices behind the platform, weighing the options against the business model and the long-term sustainability of the service.

Supplier search for the tracking devices

The core of the sourcing work: we searched for and selected the suppliers of the GPS tracking devices, comparing alternatives on price, quality and terms, and managing the conversation with suppliers through to the final choice.

It's the same journey we offer through our Sourcing & Business service: from analysing requirements to negotiation, through to suppliers you can build a service on.

Results

• Device suppliers selected to spec, as the basis for the hardware offer
• A complete brand identity, consistent with the service's technology positioning
• Informed technology choices, made with a full view of product, costs and supply
• One partner for brand, technology and sourcing, instead of three vendors to coordinate

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